In the midst of a trade war with our long-time neighbours to the south, tariffs have been at the forefront of political agendas, as well as on people’s minds and in the media. Talk of tariffs is everywhere.

With $2.5 billion (US) crossing the border every day, tariffs have the ability to significantly impact the day-to-day lives of consumers and businesses on both sides of the border. But in this article, we’re going to zoom in on the unique impacts of tariffs on the world of manufacturing recruitment.

But first, let’s lay out the real definition of the word ‘tariff’ and eliminate any confusion.

What is a Tariff?

At its essence, a tariff is just another form of tax – the key difference being on where it is applied. A tariff is a type of tax that is imposed by a government on imported products, where a tax is charged directly to taxpayers.

The goal of a tariff is to protect domestic industry by making foreign goods more expensive.

Consumers don’t pay tariffs directly, but they do end up holding the bag when businesses inevitably hike their prices to cover the cost of the tariff. But it is the importing business that pays the tariff upfront.

Tariffs on Manufacturing

In March of 2025, the US Government imposed 25% tariffs on Canadian goods and 10% on energy exports. Cars are one of Canada’s biggest exports to the US, along with motor vehicle parts and accessories, steel, and aluminum. As such, machinery and equipment manufacturing are one of our largest US-bound export industries.

It’s important to note that the Government of Canada has retaliated with its own tariffs in an attempt to protect our industries as well. The US tariffs combined with the Canadian retaliatory tariffs will mean even higher price tags for Canadian consumers.

Example: Car Manufacturing

The car industry is a great example of how tariffs will impact the Canadian manufacturing industry, consumers, and manufacturing recruitment. In a typical scenario, Canadian steel plants will sell steel to US auto parts factories, which is subject to a tariff. The US auto factory will then us that steel to make parts and sell them back to Canadian car assembly plants, which will be hit with a Canadian tariff. That means by the time Canadians go to purchase a new car, sticker prices at the dealership will be far higher to offset the addition of two separate tariffs.

The Impact on Manufacturing Recruitment

What does this mean for manufacturing industry recruitment?

Increasing Costs

Cost is at the heart of the issue for businesses, consumers, and recruiters. Increasing costs are the first domino to fall with the ability to impact everything else down the line. The tariffs make everything more expensive, including raw materials for production and finished products.

Shrinking Demand

At the end of the day, higher prices will make Canadian products from Canadian manufacturers less competitive at home and abroad. Not only will Canadian businesses earn lower profits, but they may lose customers altogether.

Layoffs

With skyrocketing costs and increased competition, the Canadian manufacturing sector is ripe for rounds of layoffs and hiring freezes. A reduction in staff will be the best strategy for controlling costs and remaining competitive in this new market for many manufacturers.

Unfortunately, the layoffs are already underway. Algoma Steel, Canada Metal Processing Group, Sheertex, and South Shore Furniture have already introduced layoffs for plants in Ontario and Quebec.

Job Market Saturation

With hundreds of Canadians already out of work due to the tariff-induced layoffs and many more to follow, the job market is soon to be flooded with applicants. Businesses can expect high volumes of job applications for open positions, which will put strain on resume screening and the entire hiring process. Times like these make manufacturing recruitment services even more vital.

Loss of Investment

With tariffs in effect and uncertainty around costs and demand looming overhead, major manufacturing projects may be put on hold or cancelled altogether. The tariffs create a market filled with lots of risk, which investors tend to avoid at all costs.

Major Disruption

With the layoffs and funding cuts, Canadian manufacturing recruitment can expect major disruption. With the cost of doing businesses becoming unbearably expensive for many operations, it’s possible that entire manufacturing facilities pick up and re-locate overseas.

Degrading Trade Ties

Ontario is by far the largest manufacturing province in the country, accounting for nearly half of all manufacturing sales. Along with nearly 60% of all vehicle manufacturing taking place in Ontario, the province also boasts strong manufacturing sectors for food, metal, and energy products. With Ontario’s strong trade ties, this all means the province is at greater risk than others that rely less on manufacturing.

 

With the manufacturing industry in flux due to the recent US tariffs, having an experienced manufacturing and operations recruiter in your corner is more important than ever. STRIVE Recruitment specializes in connecting with top-tier talent in various manufacturing and operations roles, with offices in Vancouver and the Greater Toronto area. Contact us today to learn more and inquire about our recruiting services:

Reference checking is critical within the recruitment and staffing industry. It allows recruitment firms and agencies to ensure the validity and strength of a candidate’s background and experience. Though often thought of as mundane, asking thoughtful questions elicits responses beyond a yes or no. In our experience, the quality of the questions asked during reference checks can mean the difference between feeling uncertain or confident about a hire. 

For this reason, we have created a downloadable Reference Check Form, modelled after our process at STRIVE, to ensure you feel assured throughout this crucial stage of the recruitment process. 

But why is referencing checking a crucial final step in the hiring process? Here’s a detailed look at the key reasons:

Verification of Information 

• Accuracy: Ensures that the candidate’s qualifications, experience, and skills are accurately represented. 

• Truthfulness: Confirms the authenticity of the information provided during interviews and on resumes. 

Insight into Work Ethic and Performance 

• Work Habits: Gathers insights into the candidate’s punctuality, diligence, and reliability. 

• Attitude and Strengths: Provides information on the candidate’s positive traits and areas for development. 

• Predictive Value: Helps predict the candidate’s future performance and how they might integrate into the new role. 

Cultural Fit 

• Values and Work Style: Assesses whether the candidate’s values align with the company’s culture. 

• Behavioral Alignment: Evaluates if the candidate’s work style and behavior match the team dynamics and organizational environment. 

Identification of Red Flags 

• Potential Issues: Uncovers any potential problems related to punctuality, teamwork, or compliance with company policies. 

• Hidden Concerns: Identifies issues that may not be apparent from resumes or interviews alone. 

Understanding of Achievements and Challenges 

• Contextual Understanding: Provides a deeper understanding of the candidate’s past achievements and the challenges they have faced. 

• Performance Scope: Offers insight into how the candidate has handled various situations and the true scope of their contributions. 

Legal and Ethical Protection 

• Risk Mitigation: Helps avoid hiring decisions that could lead to legal or ethical issues. 

• Past Misconduct: May uncover issues related to previous misconduct or performance problems, protecting the organization from potential future problems. 

Decision-Making Confidence 

• Comprehensive Picture: Provides a fuller picture of the candidate, enhancing confidence in the final hiring decision. 
• Risk Reduction: Mitigates the risk associated with hiring by ensuring all aspects of the candidate’s background and capabilities are thoroughly checked. 

The STRIVE approach to referencing checking not only provides detailed and reliable information but also instills confidence in your hiring decisions, ultimately leading to better hiring outcomes and a stronger team. Download our free Reference Check Form today! 

An employer brand is the full physical, intellectual, and emotional experience of current employees and the anticipated experience of future employees. A well-defined talent or employer brand communicates the company’s values, mission, and culture across various channels, and can affect the number of quality applicants you receive, and the frequency of job offer acceptances. Here is a breakdown of the importance of employer branding throughout the recruitment process:

Attracting Talent  

A strong employer brand acts as a magnet for top talent. When a company is known for its positive work culture, values, and employee experience, it naturally draws in skilled individuals who want to be a part of that environment. Although word of mouth from current and past employees plays a large role in how a company is perceived, ensuring that core messaging, company events or initiatives, and the people behind the brand are communicated publicly across social media (i.e. LinkedIn, Instagram) and your website (i.e. Who Are We page).

Retention 

Employees are more likely to stay with a company that has a strong employer brand, seeing as a positive reputation and culture contribute to higher employee satisfaction and engagement. According to research done by LinkedIn, a strong employer brand can reduce an organization’s turnover rate by 28%. Their data often reveals a positive correlation between employee satisfaction, pride in the company, and retention.

Cost Savings 

High turnover can be costly due to recruitment, onboarding, and training expenses. As stated above, a well-established brand can mitigate turnover rates, leading to significant cost savings in the long term. According to the LinkedIn article, “Employer Branding: A Strategic Advantage”, it can also reduce the cost of hiring by 50%. 

Employee Advocacy 

When employees are proud of where they work, they become powerful advocates. They’re more likely to recommend their company to others, whether through word of mouth, social media, or company review platforms such as Glassdoor, enhancing the company’s reputation and attracting more talent.

Competitive Advantage 

In an oversaturated job market, a strong employer brand sets a company apart from its competitors, and the key is in how you communicate it. If you are a purpose-driven culture or company, is this highlighted on your careers page? If you partner with charities, is this easily recognizable to the applicant? Consistently highlighting positive client and employee experiences, previous work, company events or office culture, could be the deciding factor for a candidate who has multiple offers. 

Overall, investing in strong company branding not only enhances recruitment efforts but also fosters a positive work environment, improves employee satisfaction, and contributes to the long-term success of the organization.

At STRIVE, a large part of the value we bring is how we can convey our client’s employer brand to the market. If you’re interested in learning more about how we can showcase your company to top talent in the industry, please don’t hesitate to reach out. 

As a Hiring Manager, your primary responsibility is to find top-quality candidates for open positions within your department or company. The success of your organization heavily relies on hiring the best individuals possible. To achieve this, the best Hiring Managers often employ various techniques that provide a comprehensive understanding of a candidate’s experience, professional background, and personality.

The aim is to gather as much information as possible to make informed hiring decisions and avoid bad hires. After all, you don’t want to end up hiring a “professional procrastinator” who spends more time on social media than actually working. Therefore, it’s essential to have a solid and effective hiring process that lands you the individuals required.

Consider this guide your starting point. We’ve gathered our most effective strategies and solutions to effectively assess and secure top talent in today’s competitive hiring market.

1. Writing an Effective Job Description

Start with the basics – did you consider that much of your target audience might not be applying for your role?  Why?

Simply put, the description reads like a list of requirements rather than an enticing opportunity that would excite potential candidates. Yes, it’s important to address the essential qualifications for the position, but also crucial not to overlook the details that candidates want to know and that can truly excite them to apply.

If your job posting fails to deliver the right information and does not engage them sufficiently, candidates will, unfortunately, hit the “Back” button instead of applying.

Key points to consider when crafting a job posting:

• Showcase the Impact: Emphasize how the position plays a vital role in achieving the organization’s goals.
• Company Culture and Values: Illustrate a positive and inclusive work environment that fosters growth and teamwork.
• Career Growth Opportunities: Mention training programs, mentorship opportunities, and potential growth within the company.
• Benefits and Perks: Unique benefits or perks can include flexible working hours, remote work options, health and wellness programs, childcare facilities, or even social events.
• Challenging Projects: Include stimulating and innovative projects they will have the chance to work on. Ultimately, a well-crafted job posting should strike a balance between presenting the requirements of the position and communicating the exciting opportunities and benefits it offers.
• Expert Advice: Include 3 – 10 competencies (mix of technical (skill-based), and softer behavioural skills) as they provide a clear outline of what an employer expects from a candidate to excel in the position. Every competency consists of five levels to illustrate the proficiency needed when they’re applied to a specific job.

• Examples: Analytical ability, problem-solving, negotiation, strategic planning, and data-based decisions.
• One step further: Align each responsibility with one of your core competencies so there is a clear connection between the skills required and the duties they will be performing.

2. Identify Top Talent in Your Industry

Traditional hiring practices have often focused solely on technical competencies, educational background, and professional experience. While these factors are important, they merely provide a glimpse into a candidate’s potential. To build a team that can adapt, innovate, and drive the company forward, you should assess an individual’s versatility and potential and go beyond just the surface.

Embracing a more holistic approach to hiring can lead to assembling teams that are not only qualified but also empowered to tackle challenges, adapt to change, and foster a culture of innovation within the organization.

An effective leader recognizes the importance of embracing differences in people. They understand the value that comes from the unique perspectives, backgrounds, and skills that each individual brings to the table. Rather than viewing these differences as potential obstacles, they recognize them as opportunities to create a blend of diverse perspectives, skills, and ideas.

Qualities and responses to look for:

• Thinking Outside the Box: A candidate who can think outside the box possesses a unique ability to approach challenges from unconventional angles. This creativity often results in innovative solutions.
• Initiative: The ability to take initiative is a hallmark of a proactive candidate. The initiative goes beyond fulfilling assigned tasks—it involves recognizing opportunities for improvement and taking proactive steps to make them a reality.
• Fresh Perspectives: In a world where diverse perspectives drive innovation, the value of a candidate’s fresh outlook cannot be overstated. Individuals who can bring a unique viewpoint to the team enrich discussions, challenge assumptions, and ultimately lead to well-rounded decision-making.
• Effective Communication: Strong communication skills are a fundamental trait of a well-rounded candidate. Whether it’s presenting ideas persuasively, listening actively to colleagues, or resolving conflicts diplomatically, effective communicators facilitate smooth collaboration and understanding among team members.
• Company Engagement: Candidates who show genuine interest in the organization and its challenges stand out as individuals committed to their potential role. Their efforts to research the company’s history, values, and current endeavours reflect dedication and enthusiasm beyond the job description.

Questions you can ask:

• How do you measure your success?
• How do you handle setbacks or failures?
• Describe your short-term/long-term career goals.
• How did your last job fit or not fit into your career goals?
• Example of when you provided a solution that your manager thought was creative and potentially something not known to the employer previously.

Relying solely on past performance and experience as a measure of potential can be limiting because it fails to account for an individual’s ability to excel in new or unfamiliar situations. It is crucial to recognize that some individuals may not have had equitable access to essential resources like mentoring, sponsorship, development, and advancement opportunities.

These factors can greatly impact their ability to showcase their potential and contribute significantly to an organization. By broadening your perspective and considering diverse sources of talent, you can create a more inclusive and robust leadership pipeline.

3. Consider Long-Term Potential

It’s imperative to utilize interviews to evaluate their long-term potential within the organization. Look for individuals who can grow and adapt as the company evolves. A question that should be avoided is, “If you got the job, how long do you plan on working here?” While the desire to gauge a candidate’s commitment to the organization is natural, posing this question directly can be counterproductive.

As the dynamics of the modern workplace continue to evolve, there is a growing acknowledgment that tenure alone might not be the best indicator of a candidate’s potential to contribute meaningfully to an organization in the long term. Instead, interviews should focus on evaluating a candidate’s potential to make substantial, lasting contributions to the company’s goals, culture, and growth.

Here are a few questions you can ask:

• “How does this position fit into your career plan?”
• “Tell me about yourself and how you ended up pursuing this field?”
• “Where do you see yourself in the next 3 years?”
• “How do you like to receive feedback?”
• “What about the organization or the job description resonates with you the most?”

Some Green Flags to look out for: 

• Their passion mirrors those of the organization
• Look for individuals who have successfully navigated changes in their previous roles and industries.
• They show an achievement pattern that includes promotions, awards, and perhaps repeatedly outstanding performance reviews.

Some Red Flags to look out for: 

• It’s all about the money!
• They left multiple previous employers due to conflicts with their managers, coworkers, or other issues arising from challenges from working with others or taking direction effectively.
• They aren’t interested in the company’s long-term plans or mentorship/growth chances.
• When talking about their future career, they mention things that don’t match their current role.

While it’s natural to want to ensure long-term commitments from candidates, the focus should be on identifying individuals who can contribute to the company’s growth and evolution. By asking thoughtful questions that explore candidates’ skills, potential, and alignment with the company’s values, you’ll be better equipped to make hiring decisions that benefit both your startup and the candidates themselves.

4. Cultural Fit Assessment

While it’s important to note that the candidate is qualified for the position, it’s also important to spend some time talking about their values. A candidate’s ability to perform tasks is only one aspect of their contribution to a company; their ability to collaborate seamlessly, communicate effectively, and uphold the company’s core principles is equally important.

To effectively assess cultural fit, it is essential to engage candidates in conversations that explore their alignment with the company’s culture. These conversations may touch on various aspects, such as their understanding of the company’s mission and values, their preferred working style, and their approach to collaboration and conflict resolution.

One valuable tool in this assessment process is the use of psychometric assessments like the ‘Occupational Personality Questionnaire’ (OPQ). These assessments delve into an individual’s personality traits, communication styles, and behaviour in various professional scenarios. By examining a candidate’s psychological profile, these tools provide a more comprehensive view of their potential contributions and compatibility with the company culture.

Some green flags to look out for:

• Willingness to collaborate, communicate openly, and constructively find resolutions.
• The candidate’s working style aligns with the organization’s expectations and demonstrates good time management and accountability.
• Highlights their adaptability, openness to change, and ability to navigate uncertainty.

Some red flags to look out for:

• A candidate who consistently expresses negativity about their previous workplace or colleagues.
• The Candidate’s values fundamentally clash with the organization’s core values.
• A candidate who emphasizes individual achievements over teamwork.
• Inability or resistance to adapt to new situations.

Questions to ask:

• Can you describe a work environment or company culture where you have thrived in the past?
• Tell us about an experience when you went above and beyond to help a team member.
• How do you handle conflicts or disagreements with colleagues in your past role?
• Share an experience when you adapted to changes in your role or projects.

Cultural fit assessment does not imply a one-size-fits-all approach. Each company possesses its own unique culture, and what constitutes a suitable fit may vary significantly from one organization to another. Therefore, organizations must explicitly define their culture and values, allowing them to accurately evaluate candidates against these criteria.

5. Creating a Positive Candidate Interview Experience

• Clear and timely communication: Keep candidates informed at every stage of the process. Provide updates on the status of their application, interview dates, and any changes in the process. Promptly respond to their emails or inquiries, demonstrating respect for their time and interest in the position.
• Personalized approach: Recognize that each candidate is unique and tailor your interactions accordingly. Address them by their name, show genuine interest in their background, and highlight specific aspects of their skills and experience that align with the role.
• Prepare candidates for the interview: Help candidates feel more at ease by providing them with detailed information about the interview. Provide candidates with information about what to expect during the interview, including the format, whether it’s an in-person, video, or phone interview, and the duration. Inform them of the interview duration and any specific requirements, such as technical assessments or presentations, allowing them to adequately prepare. These Interview preparations can be created once and used as a template for all candidates. This can be easily administered by someone on your team before each interview.
• Professional and welcoming environment: Ensure that the interview setting is professional, well-organized, and free from distractions. Greet candidates warmly, introduce them to the interviewers and create an environment where they feel comfortable showcasing their abilities.
• Provide insights into company culture and values: Use the interview as an opportunity to share insights into your company’s culture, values, and mission. Candidates are not just evaluating the job; they are also considering if they can see themselves being a part of your organization’s culture.
• Allow candidates to ask questions: Encourage candidates to ask questions throughout the interview process. This demonstrates your openness to their concerns and shows that you value their input.
• Respectful and timely feedback: After each stage of the interview process, provide candidates with constructive feedback, whether they progress to the next round or not. Timely feedback shows respect for the candidate’s time and effort invested in the process.

Remember that a positive candidate experience not only creates a lasting impression but also plays a crucial role in attracting top talent, enhancing your employer brand, and increasing the chances of securing the best-fit candidates. Treating candidates with respect and care throughout the hiring process will reflect positively on your company and help you build a strong and diverse team.

STRIVE is a specialist recruitment firm offering proactive recruitment solutions in the areas of Accounting & Finance, Corporate Administration, and Manufacturing Operations. STRIVE supports various clients from small to medium-sized enterprises to Fortune 500 organizations for their permanent, contract, and temporary recruitment needs. Our team of experienced recruiters uses a range of sourcing methods to identify and attract high-quality candidates who meet your specific requirements. We manage the entire recruitment process from start to finish, including candidate screening, interviewing, reference checks, and offer negotiations.

We have access to one of the world’s best AI-powered Talent Intelligence platforms and have a deep understanding of the local market and its intricacies, allowing us to identify the most suitable candidates for your specific requirements. Our mission is to uncover talent that will fit the role, the team, and the future vision of the organization.