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Director, Sales

Surrey, BC

Director, Sales

125-145K + BONUS

Surrey, BC



STRIVE is a specialist recruitment firm offering proactive recruitment solutions in the areas of Accounting & Finance, Corporate Administration, and Manufacturing Operations. STRIVE supports various clients from small to medium-sized enterprises to Fortune 500 organizations for their permanent, contract, and temporary recruitment needs.


STRIVE has partnered with an esteemed client in the home furnishing wholesale industry. As a “design-first” company, they produce unique pieces for the home each season including items such as wall art, furniture, lighting and home decor accessories. This is a great opportunity to work with a renowned company, a TOP EMPLOYER, and expand your current experience. We are looking for a Director, Sales who is adaptable and focused for their Surrey location.

The Director of Sales, reporting to the Vice President, is responsible for leading all aspects of sales, including retail store sales & account management. This role involves, team coaching and development, strategic planning, leadership, customer relationship management, and driving revenue growth across all sales channels. 



·       Coach and develop a high-performing team of account managers, sales managers, inside sales representatives and independent sales representatives.  

·       Develop & execute sales strategies to support the company’s overall goals and objectives. Identify opportunities for growth and expansion in existing and new markets.  

·       Works with executive leadership to craft a strategic vision for the division and communicate the vision and priorities to the team(s)  

·       Lead sales planning, forecasting, and budgeting processes to achieve revenue targets.  

·       Sets the agenda for the independent sales teams and internal account managers within the context of the overall corporate strategy and product and design priorities.   

·       Provide coaching, mentorship, and professional development opportunities to team members  

·       Collaborates and works cross-functionally with executive leadership and other department leaders on initiatives that contribute to the overall company strategy, goals and objectives.  

·        Retail Store Sales Management:  

·       Oversee the management of their independent sales representative strategy. Work with the Sales Manager to recruit and develop sales representatives, goal setting, performance management and maximizing sales through this channel.  

·       Monitor store KPIs and metrics to track performance and identify areas for improvement.  

Account Management:  

·       Develop a business strategy for growth of the business with Key Regional Partners.   

·       Develop productive, trust-infused relationships with key accounts. Develop and execute account plans to maximize sales opportunities and build long-term partnerships.  

·       Coordinate with internal teams to ensure timely delivery of products, resolve customer issues, and address inquiries.  

Sales Team Leadership:  

·       Lead and mentor the sales team, providing guidance, coaching, and support to achieve sales targets.  

·       Conduct regular performance reviews, set goals, and provide feedback to drive continuous improvement.  

·       Foster a culture of collaboration, accountability, and excellence within the sales team.  

·       Market Analysis and Customer Insights:  

·       Stay informed about industry trends, market dynamics, and competitor activities.  

·       Analyze sales data and customer feedback to identify opportunities for product innovation and improvement.  

·       Use market insights to develop targeted sales strategies and promotional campaigns.  


·       Bachelor's degree in Business Administration, Marketing, or related field; Master's degree preferred.  

·       5 – 7 years of proven experience in sales leadership or account management roles, preferably in the furniture industry or in a retail account management context.  

·       Strong track record of driving revenue growth and achieving sales targets.  

·         Excellent communication, negotiation, and relationship-building skills.  

·       Strategic thinking and problem-solving abilities.  

·       Ability to lead and motivate a high-performing sales team.  

·       Proficiency in sales management software and CRM tools.  



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