Talent Acquisition Case Study - MacEwen Petroleum

The Company

Founded in 1976, MacEwen Petroleum Inc. is a proudly Canadian, family-grown organization specializing in fuel distribution, commercial energy solutions, and convenience retail. Headquartered in Maxville, Ontario, MacEwen has built its reputation on reliability, community values, and exceptional service across Ontario and Eastern Canada.

With a network of retail locations, commercial fueling operations, and home energy services, the company is known for its commitment to safety, customer care, and long-standing local partnerships. Today, MacEwen employs several hundred team members who embody the company’s dedication to integrity, quality, and community trust.

The Challenge

MacEwen Petroleum Inc. was seeking to hire for a fully in-office role located in Maxville, Ontario, a rural community where talent pools are naturally limited. As the largest employer in the area, MacEwen already attracts much of the local workforce, which made sourcing new qualified candidates even more challenging.

The remote location, combined with the requirement for on-site presence, significantly narrowed the available talent market. Traditional recruitment methods yielded limited results, and the client needed a strategic approach to reach beyond the immediate region while still finding candidates committed to the commute, culture, and long-term stability of an in-office position.

The Solution

Through a strategic, consultative approach, STRIVE successfully identified and placed a highly qualified candidate who not only met the technical requirements but also aligned with MacEwen’s values and culture.

• Targeted Candidate Outreach – Leveraged both local and regional networks to identify passive
candidates and those open to commuting or relocation.

• Streamlined Process – Simplified interviews and vetting to accommodate candidates despite
the remote location.

• Emphasized Employee Value – Highlighted MacEwen’s culture, stability, and growth
opportunities to attract candidates aligned with the company’s values.

The Outcome

Through a strategic, consultative approach, we successfully identified and placed a highly qualified candidate who not only met the technical requirements but also aligned with MacEwen’s values and culture.

The client gained a reliable, long-term team member for a critical role in their Maxville office, demonstrating that even in a remote area with limited local talent, a thoughtful and targeted recruitment strategy can yield impactful results