The Company
Cooper Equipment Rentals is one of Canada’s leading independent equipment rental companies, providing a comprehensive range of construction, industrial, and specialty equipment solutions to customers across the country.
With a strong focus on customer service, operational excellence, and industry expertise, Cooper supports contractors, builders, and organizations with reliable equipment solutions and a highly skilled service team. Their success is driven by experienced professionals who help keep customer operations running efficiently.
The Challenge
Cooper Equipment Rentals partnered with STRIVE to support the recruitment of Heavy Equipment Technicians across the Greater Toronto Area.
Skilled Trades recruitment continues to be one of the most competitive areas within the Canadian labour market, with experienced technicians in high demand and a limited pool of qualified candidates. The search required identifying individuals with strong mechanical expertise, relevant industry experience, and the ability to align with Cooper’s customer-focused culture.
Cooper needed a recruitment partner who understood the skilled trades landscape and could deliver qualified candidates while providing a high level of communication, transparency, and partnership throughout the process.
The Solution
STRIVE took a specialized approach to identify and engage experienced Heavy Equipment Technicians who matched both the technical requirements and cultural values of Cooper Equipment Rentals.
Targeted Skilled Trades Search
Leveraged industry knowledge and specialized sourcing strategies to identify experienced Heavy Equipment Technicians within the competitive GTA market.
Proactive Candidate Engagement
Focused on building relationships with skilled trades professionals, including passive candidates who were not actively searching but open to the right opportunity.
Thorough Screening & Alignment
Candidates were carefully vetted to ensure alignment with Cooper’s technical requirements, career goals, and team culture before being presented.
Through a collaborative partnership with Cooper, STRIVE became an extension of their internal team, supporting their hiring goals with transparency, communication, and a shared commitment to finding the right talent.
The Outcome
STRIVE successfully supported Cooper Equipment Rentals in overcoming the challenges of hiring within the skilled trades market by delivering qualified, thoroughly vetted candidates for critical technician positions.
Through a relationship-driven recruitment approach, STRIVE provided:
Access to specialized skilled trades talent
Increased candidate quality through detailed screening
Transparent communication throughout the recruitment process
A trusted partnership aligned with Cooper’s culture and values
Search Completed By: Manufacturing and Operations
