Avalon Dairy

“We used 3 agencies, STRIVE outperforms them all.”

— Russell Rimmer, CEO

The Company

Avalon Dairy is Western Canada’s first certified organic dairy company — a true pioneer in sustainable farming and premium dairy production.

Family-owned since 1906, Avalon has endured world wars, economic challenges, and the evolution of modern agriculture, all while staying true to its founding philosophy:

If good stuff goes in, good milk comes out.

From its iconic glass bottles to its commitment to nourishing the soil and community, Avalon’s century-long success is built on authenticity, quality, and care.

The Challenge

Avalon Dairy approached STRIVE Recruitment with a specialized and highly technical search:
a dual-ticketed trades professional holding a Second or Third Class Power Engineer certification and a Red Seal Millwright or Red Seal Electrician ticket.

This role required a rare combination of skills — and a cultural alignment with Avalon’s strong values and family-driven culture.

Compounding the challenge, Avalon was also partnering with two other recruitment agencies at the same time, heightening the urgency to deliver results quickly and effectively.

The Solution

STRIVE assigned a dedicated team of recruiters with deep expertise in Skilled Trades and Industrial Operations.

Using proactive sourcing and headhunting techniques, our recruiters leveraged:

  • STRIVE’s vast community and network across Western Canada

  • Targeted outreach within industry associations and technical guilds

  • Tailored messaging that highlighted Avalon’s heritage, stability, and people-first culture

Rather than relying on traditional job postings, STRIVE took an active, storytelling-driven approach — illustrating what makes Avalon an exceptional place to work.

Within just one week of being briefed, our team presented four highly qualified candidates, each carefully vetted for both technical proficiency and cultural alignment.

Throughout the process, STRIVE maintained open communication, adapting quickly to Avalon’s changing needs and timelines — without ever compromising quality or service.

The Outcome

The position was successfully filled with a candidate who met Avalon’s dual-ticket requirements and embodied the company’s core values.

This partnership showcased the power of STRIVE’s network-driven recruitment model — combining speed, precision, and cultural understanding to deliver outstanding results in a competitive market.


Result Highlights

  • Dual-ticketed role filled in under 3 weeks

  • 4 qualified candidates submitted within the first week

  • Strengthened long-term relationship with a legacy Canadian brand